Job Advertisement

account executive

Category: Advertising
Reports To:      

Job Description/Responsibilities
At our firm, the account executive plans, coordinates, and directs advertising campaigns for clients, while adhering to an approved budget.  He/she also confers with company management and clients to determine advertising requirements and budget limitations.

Qualifications/Skills
You must possess strong strategic thinking, communication, and organizational skills.  You will be expected to evaluate, adjust, and redirect campaigns by analyzing sales results, demographics, customer satisfaction surveys, and other market research; work with artists, copywriters, photographers, and other media/production specialists to select media to be used and estimate costs; and coordinate the activities of staff involved in copywriting, market research, artwork layout, purchasing media time and space, developing special displays and promotional items, and other media/production activities, in order to carry out an advertising campaign.

Education/Background
Bachelor’s degree in Marketing or related field is required, along with three to five years’ agency/account experience.  Experience in graphics/production is a plus.

Please send [résumé and salary history/requirements] to:      

Job Description

account executive

Category: Advertising
Reports To:      

Job Description
Plans, coordinates, and directs advertising campaigns for clients, while adhering to an approved budget.

Qualifications
•	Bachelor’s degree in Marketing or related field is required, along with three to five years’ agency/account experience.

•	Must have strong strategic thinking, and verbal and written communications skills.

•	Excellent organizational abilities are essential.

•	Experience in graphics/production is a plus.

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Duties
Percentage
of Job	Exemption
Classification	Duty	Essential Function	
     %	Exempt	Confers with company management and clients to determine advertising requirements and budget limitations.	Y / N	
     %	Exempt	Evaluates, adjusts, and redirects campaigns by analyzing sales results, demographics, customer satisfaction surveys, and other market research.	Y / N	
     %	Exempt	Works with artists, copywriters, photographers, and other media/production specialists to select media to be used, and estimate costs.	Y / N	
     %	Exempt	Submits proposed programs and estimated budgets for company/client approval.	Y / N	
     %	Exempt	Coordinates the activities of staff involved in copywriting, market research, artwork layout, purchasing media time and space, developing special displays and promotional items, and other media/production activities, in order to carry out advertising campaign.	Y / N	
     %			Y / N	
     %			Y / N	

Exemption Analysis
Administrative (541.200) exemption is probable as the office work involved here is directly related to management or general business operations of the employer, and the work appears to include the exercise of discretion and independent judgment with respect to matters of significance.

Category Decision
The duties and responsibilities for this position have been analyzed.	
Manager:	Date:	
On that basis, this position has been judged to be        Exempt          Non-Exempt.	

Interview Questions

account executive

Category: Advertising
Reports To:      

	Tell me about a great advertising idea you had and how it got your juices flowing.
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	Give me an example of a time when you thought you had a great idea, but it turned out to be a disaster.  What did you learn from the experience?
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	Which of our company’s advertising campaigns do you like the best?  What would you do to make that campaign even better?
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	1	2	3	4	5

	Which national advertising campaign do you dislike the most?  Why?
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	Evaluate: This question will help you determine the candidate’s problem-solving ability by getting him/her to analyze a campaign and explain the reason(s) why it didn’t work.
	1	2	3	4	5

	What would you have changed about the campaign to increase its effectiveness?
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	1	2	3	4	5

	What trade publications do you read regularly?
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	What interests you most about the advertising field?
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	1	2	3	4	5

	What is your least favorite advertising trend in the past 12 months?  Why?  Favorite?  Why?
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	Evaluate: Does the applicant have a good sense of passing fads versus effective marketing techniques?
	1	2	3	4	5

	Tell me about a time you felt it was necessary to go over budget in order to produce a campaign.
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	1	2	3	4	5

	What presentation are you most proud of making?  Why was it so good?
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	1	2	3	4	5

	How do you maintain a good working relationship with a client that constantly changes its specifications or can’t make up its mind?
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	1	2	3	4	5

	What unique quality will you bring to us?
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	1	2	3	4	5

	What kind of working environment have you found best suits your work style and creative process?
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	1	2	3	4	5

	Describe a typical day before and after a client approves a campaign idea.
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	Evaluate: The answer should give you a sense of whether the applicant rolls up his/her sleeves to get a job done, or merely supervises.
	1	2	3	4	5

Additional Questions
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Overall Impression
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Average Rating
1	2	3	4	5

Your Recommendation
	Hire
	Do Not Hire
	Second Interview
	Need More Information

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Print Name

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Signature

________________________________________________
Date

APPLICANT COMPARISON FORM 

Date:      
	Evaluator:      	
Position:      		

Once you have completed the interview process, transfer the notes and rating tallies you completed to the chart below.

Candidates’ Names	Average Rating	Recommendation	Overall Impression	
1.      	1	2	3	4	5		Hire
	Do Not Hire
	Second Interview
	Need More Information		
2.      	1	2	3	4	5		Hire
	Do Not Hire
	Second Interview
	Need More Information		
3.      	1	2	3	4	5		Hire
	Do Not Hire
	Second Interview
	Need More Information		

Candidates’ Names	Average Rating	Recommendation	Overall Impression	
4.      	1	2	3	4	5		Hire
	Do Not Hire
	Second Interview
	Need More Information		
5.      	1	2	3	4	5		Hire
	Do Not Hire
	Second Interview
	Need More Information		
6.      	1	2	3	4	5		Hire
	Do Not Hire
	Second Interview
	Need More Information		
7.      	1	2	3	4	5		Hire
	Do Not Hire
	Second Interview
	Need More Information		

Candidates’ Names	Average Rating	Recommendation	Overall Impression	
8.      	1	2	3	4	5		Hire
	Do Not Hire
	Second Interview
	Need More Information		
9.      	1	2	3	4	5		Hire
	Do Not Hire
	Second Interview
	Need More Information		
10.      	1	2	3	4	5		Hire
	Do Not Hire
	Second Interview
	Need More Information		

Comments:      

Evaluator’s Signature: